2025 → 2026Solo · acquisition, product, data
A real-conditions test year
→ 1,300+ leads in 7 months · 11.5% conversion
Context
A year deliberately taken to test myself with no safety net: generating leads for wealth-management firms, a demanding and highly competitive market, on a self-funded ≈€1,000/month budget.
Missions
- End-to-end Google Ads & SEO acquisition: keywords, ads, landings, bidding
- Product and funnel building: simulators, forms, conversion paths
- In-house tracking and analytics to arbitrate every euro spent
- Three products built and shipped in parallel
Results
1,300+ leads generated in 7 months, 11.5% conversion11,500+ sessions, monthly volume multiplied by 60 in 6 monthsThree products live: Florish, Taux Alcool, Loyero
Tools
Google AdsSEOGA4Next.js / ReactRailwayClaude API
The products of that year
What I take away
The test is conclusive: what I start, ships. What I gained is the full view of the funnel, from first click to revenue. Now I want to put it to work for a team.