📈Digital Marketing & Data Analytics

Digital-acquisition startup for real estate, agency-style: several client accounts, ≈€30,000 of monthly ad budget, and a constant demand for measurable results.

• Google Ads & Meta campaigns across several client accounts, steered on CTR, CPL, CPA and ROAS
• Multi-touch attribution to arbitrate budgets between channels
• CRM & lead-gen: qualification, nurturing, hand in hand with the sales teams
• Internal tooling: dashboards, automated campaign creation (Python)
• Day-to-day management and coordination

Two years managing other people's money with an obligation of results: that's where I learned the discipline of performance marketing, account by account, euro by euro.