2022 → 2023Les Belles Vies · apprenticeship

Web Manager

→ +40% SEO-driven purchases in 1 year

Context

Home-decor e-commerce. First apprenticeship, with real ownership from day one: the site's SEO channel, from technical work to content, with the business KPIs that come with it.

Missions

Full SEO ownership: technical audit, sitemap redesign, on-page optimization
Content production and optimization, product listings and web pages
Rank tracking and roadmap prioritization with SERanking
Analytics: traffic, conversion, average basket, regular reporting

Results

+40% SEO-driven purchases in one yearAn organic channel turned measurable revenue contributor

Tools

SERankingGoogle AnalyticsTechnical & on-page SEO

What I take away

SEO taught me to work over the long run: measure, prioritize, iterate, and prove the impact of a channel often considered impossible to attribute.