2023 → 2025Paris YNOV Campus
Master's in Data & Marketing
→ Key finding: +30% conversion for data-driven agencies
Context
Master's completed alongside the two-year apprenticeship at Avest: theory in the evening, the field during the day, and a research thesis connecting both.
Missions
- Research thesis: how data integration redefines marketing strategies in real estate
- Empirical study: 15+ interviews with real-estate agency directors
- Comparative analysis of data-driven vs traditional practices
Results
Quantified finding: data-driven agencies convert at 18.3% vs 14.1% for traditional ones, a +30% gapDegree earned alongside a full-time apprenticeship
Tools
Research methodologyQualitative interviewsData analysis
What I take away
The thesis confirmed on paper what I was living at Avest: data doesn't replace marketing, it makes it provable. It became my working conviction.